Banesco

Background

Banesco has maintained a relationship with Image & Retail Solutions for almost two decades, during which time it has consolidated its image as an innovative, friendly, sociable, human bank, with cutting-edge technology to make the clients’ lives easier.

The I&RS team is in charge of designing, developing and installing the Merchandising elements in more than 450 agencies nationally, as well as for many of its agencies in Panama, Dominican Republic, Puerto Rico and the United States.

Our challenge on this opportunity was to take on the new image of Banesco agencies 2012, for which the ideal prototype was in the opening of the Banesco Costa Azul.

Solution

An example of the new times in design, proximity and technological innovation is represented in each one of the design proposals developed by I&RS for the prototype of the new Banesco agency of the Centro Comercial Parque Costa Azul, located in the paradisiacal island, Margarita, Venezuela, where the human presence stands out, accompanied by the new positioning “Banesco Contigo” in attractive designs and colors, in combination with the corporate colors of Banesco.

Taking this agency as the basis, an entire Merchandising System was designed, consisting of wall elements, Dream Freeze, Freestanding, a double-height Wall that welcomes and invites the guests, Advertising Panels, Supporting Frames with large impressions, indoor Showcases, indoor Labeling, Printing in the Main Door, General Signage, and Directional Signage.

Details of the Project

  • Merchandising System
  • Signage
  • Positioning