Centro 99 ›

Centro 99

Background

I&RS decides to participate in one of the most important exhibitions in the supermarket area in Bogotá, Colombia; at this time the owners of the supermarket network, Centro 99, known in the Zulia State, Venezuela, present at the exhibition, were searching for information and innovative solutions to be applied in a new supermarket, and establish contact with our team.

Solution

An I&RS team consisting of the Brand Manager, Architect, Art Director and Copywriter travels from Caracas to Zulia State in order to prepare a diagnosis of the project already underway at the Centro Comercial Ferre Mall.  I&RS creates, designs and develops an innovative Signage System where it picks up on the spirit of belonging and regionalism and embodies it through visual elements on the walls of the supermarket. Likewise, the brand elements, and its corporate colors serve as basis for developing a unique, dynamic, comfortable, functional and visually attractive supermarket that engages the public through the emotional experience.

Details of the Project

  • Design of Signage System
  • Brand Manual