Cinex ›

Cinex

Background

Cinex, one of the leading companies in the distribution and projection of films in Venezuela, and owner of one of the main circuit of movie theaters in the country, begins a process of upgrading and modernization both of its identity and corporate image, as of its theaters, seeking to establish a more emotional link with the public, aligned with their new positioning.

Solution

I&RS carries out the Merchandising and Signage Project for Cinex movie theaters network; this consists of the conceptual and physical development of the different graphic, architecture and furnishing elements, focused on boosting the commercial potentialities of each one of the theaters where are integrated the Foyer, the Candy Shop, and other indoor areas for the enjoyment of the public, such as the Coffee Shop, Games Room, Store and VIP Room.  Brand Managers, Creatives and I&RS Architects joined with the Cinex Marketing and Architects team and proceeded to design and develop the application of the Brand or Logo in the façade of the movie theaters, Naming of the indoor areas, design of the Brand Architecture and Logos of areas, design and implementation of the Board Menu, signage in the foyer, hall and bathroom facilities, as well as safety signs, risk and prevention.

Details of the Project

  • Brand Architecture
  • External Sign
  • Signage