LG Electronics – Innovation in Merchandising ›


LG El Recreo


LG Electronics Venezuela contacted I&RS for the design of its LG Digital Store prototype store, located at the Centro Comercial El Recreo, in Caracas, Venezuela.

Later on, LG Electronics, world leader in domestic air conditioning, requested that I&RS join the project of the Academy, with the design and development of this professional teaching center for its personnel in Venezuela.


The design and architecture teams develop the architecture design of the store, its fittings, and applications of the brand in its indoor spaces, abiding the guidelines of LG Brand Communication Guidelines 2010, as well as the design, production and installation of the Merchandising System.

Details of the Project

  • Corner LG design, Línea Marrón (Brown Line)
  • Execution of the work, production and installation of the fittings and equipment