Orinokia Mall – Branding for Shopping Centers ›



In the year 2004, the engineering and architecture firm, Venezuelan Project Managers, Grupo PMA, contacted us for the development of the Branding project for Orinokia Mall, conceptualized and designed to be the most innovative space for entertainment, amusement and shopping of the region.

The client, Grupo Santo Tomé, one of the most important in the area of supermarkets in Bolivar State, Venezuela, required the development of the brand, its applications and communications for the opening of the mall on October 2005. 


Image & Retail Solutions carried out a series of interviews for drafting the project’s information brief.  Starting with the data gathered, the Organizational Communication process was begun for defining: Name of the Mall, Mission, Vision, Values and Attributes of the brand.

The study of the Architecture Project and the definition of its organization communications constituted the basis for the development of the Image, and Corporate Identity of Orinokia Mall.

The Project included the development of the applications of the Signage for Exterior, Parking Lot, Accesses and Totem.  It also included Interior Signage, Identification of the Seasonal Communications Circuit, and the development of 5,000 meters of space for publicity rental.

The development and launching of the brand also implied planning and implementing Public Relations with the media, and publicity in mass media.

Details of the Project

  • Branding Development
  • Corporate Communications
  • Logo Design
  • Exterior Notice Design
  • Totem Design
  • Circulation Analysis
  • Design of Exterior and Interior Signage
  • Exterior and Interior Publicity Circuit
  • Brand Manual
  • Merchandising and Signage Manual
  • Publicity Spaces Kit