{"id":1144,"date":"2019-01-31T22:28:26","date_gmt":"2019-02-01T02:28:26","guid":{"rendered":"https:\/\/www.imageretail.com\/proyectos\/krs\/"},"modified":"2019-03-25T11:03:41","modified_gmt":"2019-03-25T15:03:41","slug":"krs","status":"publish","type":"project","link":"https:\/\/www.imageretail.com\/en\/projects\/krs\/","title":{"rendered":"KRS"},"content":{"rendered":"

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KRS<\/h1>\n

Branding<\/p>\n

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How to make your brand more competitive,
as an essential part
of the expansion to new markets<\/em><\/strong><\/p>\n

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Background<\/em><\/h3>\n

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KRS is a line of Lubricants and Specialties, with plants throughout Venezuela and the Dominican Republic, owned by the private company, Productos Quimicos LMV, founded in 1984, as an initiative for solving Chassis\/Car Body parts.<\/p>\n

Additives come from the most important companies in the world: Lubrizol, Chemical Afton, Chevron Onorite. KRS resorts to IRS in order to make its brand more competitive and consolidate expansion plans in the Caribbean market even more.<\/p>\n

Solution
<\/strong>We carry out a series of surveys both with the managers and the main clients in order to obtain up-to-date information of their needs, and of the realistic expectations regarding the brand, products and services. This information allowed us to develop a project from the organization of its products portfolio through Architecture as a tool of the Brand, to its redesign, labels, and positioning, for both Venezuelan and Dominican Republic markets.<\/p>\n

Project Details<\/strong><\/p>\n