{"id":1151,"date":"2019-01-30T20:33:44","date_gmt":"2019-01-31T00:33:44","guid":{"rendered":"https:\/\/www.imageretail.com\/proyectos\/banco-de-venezuela\/"},"modified":"2019-03-25T11:13:35","modified_gmt":"2019-03-25T15:13:35","slug":"banco-de-venezuela","status":"publish","type":"project","link":"https:\/\/www.imageretail.com\/en\/projects\/banco-de-venezuela\/","title":{"rendered":"Banco de Venezuela"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.10&#8243; module_class=&#8221;gradient-b_a&#8221; custom_margin=&#8221;4rem||4rem|&#8221; custom_padding=&#8221;0px||0px|&#8221; next_background_color=&#8221;#000000&#8243; animation_style=&#8221;fade&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; padding_right_2=&#8221;2%&#8221; padding_left_2=&#8221;2%&#8221; padding_top_1=&#8221;0%&#8221; padding_bottom_1=&#8221;0%&#8221; padding_right_1=&#8221;0%&#8221; padding_left_1=&#8221;0%&#8221; padding_top_2=&#8221;0px&#8221; padding_bottom_2=&#8221;0px&#8221; custom_padding=&#8221;0px||0px|&#8221; custom_margin=&#8221;0px||0px|&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Tit&#8221; _builder_version=&#8221;3.19.10&#8243; header_font=&#8221;|||on|||||&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_padding=&#8221;10%|0px|0px|0px&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;left&#8221;]<\/p>\n<h1>Banco de Venezuela<\/h1>\n<p>Retail Banking<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.19.17&#8243; custom_padding=&#8221;2rem||2rem|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221;]<\/p>\n<p><strong><em>How to implement and unify<br \/>the successful image of a financial brand,<br \/>after a merger?<\/em><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#fdeb07&#8243; _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; padding_top_1=&#8221;0px&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Imagen Ppal&#8221; _builder_version=&#8221;3.19.10&#8243; src=&#8221;http:\/\/www.imageretail.com\/wp-content\/uploads\/2019\/01\/banco-de-venezuela.jpg&#8221; alt=&#8221;Banco de Venezuela&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; padding_bottom_1=&#8221;0px&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;750ms&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_gallery _builder_version=&#8221;3.19.10&#8243; hover_overlay_color=&#8221;rgba(255,255,255,0.9)&#8221; gallery_ids=&#8221;315,316,317,318,319,320&#8243; show_title_and_caption=&#8221;off&#8221; posts_number=&#8221;3&#8243; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.19.10&#8243; background_color=&#8221;#fdeb07&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;1%||0px|&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;on&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; padding_top_1=&#8221;0px&#8221; padding_bottom_1=&#8221;0px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Tit Background&#8221; _builder_version=&#8221;3.19.17&#8243; animation_style=&#8221;slide&#8221; animation_delay=&#8221;250ms&#8221;]<\/p>\n<h3><em>Background<\/em><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#fdeb07&#8243; next_background_color=&#8221;#fdeb07&#8243; _builder_version=&#8221;3.19.10&#8243; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; padding_bottom_1=&#8221;0px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Contents&#8221; _builder_version=&#8221;3.19.17&#8243; text_orientation=&#8221;justified&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221;]<\/p>\n<p>On December 2001, Banco de Venezuela \/ Grupo Santander required the services of Image &amp; Retail solutions in order to create the Brand Identity Manual for the fusion Project with Banco Caracas. This manual begins with the client providing the international logo and the text fonts chosen by Grupo Santander. I&amp;RS had to create the rest of the applications, such as defining an architecture for the brand.<\/p>\n<p>This Manual had to be developed within a time lapse of 60 days so the Bank could carry out the new contracts with its providers of products, forms and advertising agencies that would take part in the launching.<\/p>\n<p><strong>Solution<\/strong><\/p>\n<ul>\n<li>Warrant a graphic identity that promotes a unique and defined personality for its products, services and allied companies.<\/li>\n<li>Facilitate graphic uniformity and coordination for a better acknowledgement and identification of its agencies, products and services, in the long run.<\/li>\n<\/ul>\n<p>Positioning of the bank was made at the basic point for determining the families of products and services: \u201cglobal\u201d identifies \u201ckey\u201d products, and \u201ckey\u201d means services unity.<\/p>\n<p><strong>Details of the Project<\/strong><\/p>\n<ul>\n<li>Logo application<\/li>\n<li>Products Design<\/li>\n<li>Creation of Brand Architecture<\/li>\n<li>Exterior Identification and Signage<\/li>\n<li>Corporate Identity Manual<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.19.10&#8243; background_color=&#8221;#fdeb07&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;1%||0px|&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;on&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; padding_top_1=&#8221;0px&#8221; padding_bottom_1=&#8221;0px&#8221; module_class=&#8221;cti_proyectos&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;CTA&#8221; _builder_version=&#8221;3.19.17&#8243; text_orientation=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_delay=&#8221;250ms&#8221;]<\/p>\n<h2><a href=\"https:\/\/www.imageretail.com\/en\/contact\/\">Call us and we\u2019ll Help you<br \/>Design your Brand<br \/>after a company merger<\/a><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banco de Venezuela \/ Grupo Santander required Image &#038; Retail Solutions services on December 2001 for its merger Project with Banco Caracas.  We insured a graphic identity that created a unique and defined personality for its products, services and affiliates<\/p>\n","protected":false},"author":1,"featured_media":1152,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[21,24],"project_tag":[],"class_list":["post-1151","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-merchandising-management","project_category-retail-banking-en"],"yoast_head":"<title>Banco de Venezuela - Image Retail Solutions<\/title>\n<meta name=\"description\" content=\"Graphic identity that will provide a unique and defined personality for its products, services and affiliated companies for the merger with Banco Caracas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imageretail.com\/en\/projects\/banco-de-venezuela\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banco de Venezuela - 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