{"id":1289,"date":"2019-01-31T14:31:08","date_gmt":"2019-01-31T18:31:08","guid":{"rendered":"https:\/\/www.imageretail.com\/proyectos\/farmaplaza\/"},"modified":"2019-03-25T11:08:48","modified_gmt":"2019-03-25T15:08:48","slug":"farmaplaza","status":"publish","type":"project","link":"https:\/\/www.imageretail.com\/en\/projects\/farmaplaza\/","title":{"rendered":"FARMAPLAZA"},"content":{"rendered":"

[et_pb_section bb_built=”1″ _builder_version=”3.19.10″ module_class=”gradient-b_a” custom_margin=”4rem||4rem|” custom_padding=”0px||0px|” next_background_color=”#000000″ animation_style=”fade”][et_pb_row _builder_version=”3.19.10″ make_fullwidth=”on” use_custom_width=”on” use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” padding_right_2=”2%” padding_left_2=”2%” padding_top_1=”0%” padding_bottom_1=”0%” padding_right_1=”0%” padding_left_1=”0%” padding_top_2=”0px” padding_bottom_2=”0px” custom_padding=”0px||0px|” custom_margin=”0px||0px|”][et_pb_column type=”1_2″][et_pb_text admin_label=”Tit” _builder_version=”3.19.10″ header_font=”|||on|||||” custom_margin=”0px|0px|0px|0px” custom_padding=”10%|0px|0px|0px” animation_style=”fade” animation_direction=”left”]<\/p>\n

FARMAPLAZA<\/h1>\n

Merchandising<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.19.15″ custom_padding=”2rem||2rem|” animation_style=”slide” animation_direction=”right”]<\/p>\n

How to grow aligning the brand of a Pharmacy,
or convenience store
with its new business vision<\/em><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” prev_background_color=”#000000″ next_background_color=”#fdeb07″ _builder_version=”3.19.10″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” animation_style=”fade” animation_delay=”500ms”][et_pb_row _builder_version=”3.19.10″ custom_margin=”0px|||” custom_padding=”0px|||” padding_top_1=”0px” animation_style=”fade” animation_delay=”500ms”][et_pb_column type=”4_4″][et_pb_image admin_label=”Imagen Ppal” _builder_version=”3.19.10″ src=”http:\/\/www.imageretail.com\/wp-content\/uploads\/2019\/01\/farmaplaza-1.jpg” alt=”FARMAPLAZA” \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.19.10″ custom_margin=”||0px|” custom_padding=”||0px|” padding_bottom_1=”0px” animation_style=”fade” animation_delay=”750ms”][et_pb_column type=”4_4″][et_pb_gallery _builder_version=”3.19.10″ hover_overlay_color=”rgba(255,255,255,0.9)” gallery_ids=”551,552,553,554,555,556,557,558,559,560,561,562,563,564,565,566″ show_title_and_caption=”off” posts_number=”3″ db_image_max_width_tablet=”51″ db_image_max_height_tablet=”501″ db_image_row_spacing_tablet=”51″ db_image_object_fit=”initial” db_image_center_titles=”left” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” prev_background_color=”#ffffff” next_background_color=”#ffffff” _builder_version=”3.19.10″ background_color=”#fdeb07″ custom_margin=”0px||0px|” custom_padding=”1%||0px|” animation_style=”fade” animation_delay=”250ms”][et_pb_row _builder_version=”3.19.10″ make_fullwidth=”on” use_custom_width=”on” custom_margin=”0px||0px|” custom_padding=”0px||0px|” padding_top_1=”0px” padding_bottom_1=”0px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Tit Background” _builder_version=”3.19.15″ animation_style=”slide” animation_delay=”250ms”]<\/p>\n

Background<\/em><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” prev_background_color=”#fdeb07″ next_background_color=”#fdeb07″ _builder_version=”3.19.10″ animation_style=”fade” animation_delay=”250ms” custom_margin=”0px||0px|” custom_padding=”0px||0px|”][et_pb_row _builder_version=”3.19.10″ custom_margin=”||0px|” custom_padding=”||0px|” padding_bottom_1=”0px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Contents” _builder_version=”3.19.15″ text_orientation=”justified” animation_style=”fade” animation_delay=”250ms”]<\/p>\n

FARMAPLAZA, a small four-pharmacy chain located in the Andean region of Venezuela, in Merida and Trujillo states, considered the fact that for a continued growth, the brand needed renovation, in line with its new business vision since the identity and the brand colors were associated to another chain of pharmacies.<\/p>\n

Strategy<\/strong>
Redesign the brand, align its communications and apply them to all the stores<\/p>\n

Solution<\/strong>
After interviewing the client, the organizational basis of the business was developed and the following were determined: Mission, Vision, Values of the Organization and attributes of the brand. Once the organizational communications were defined, the design process of its new brand was begun; its corporate colors, font and positioning declaration, \u201cVariety, Health and Well being\u201d, were created.<\/p>\n

The applications of the design, both in its exterior sign as on the sales floor, provided the store with a new image that enhanced its brand, store network and its competitiveness.<\/p>\n

Project Details<\/strong><\/p>\n