{"id":1316,"date":"2019-01-31T18:32:13","date_gmt":"2019-01-31T22:32:13","guid":{"rendered":"https:\/\/www.imageretail.com\/proyectos\/telefonica-mi-movistar\/"},"modified":"2019-03-25T08:57:42","modified_gmt":"2019-03-25T12:57:42","slug":"telefonica-mi-movistar","status":"publish","type":"project","link":"https:\/\/www.imageretail.com\/en\/projects\/telefonica-mi-movistar\/","title":{"rendered":"Telef\u00f3nica Mi Movistar"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.10&#8243; module_class=&#8221;gradient-b_a&#8221; custom_margin=&#8221;4rem||4rem|&#8221; custom_padding=&#8221;0px||0px|&#8221; next_background_color=&#8221;#000000&#8243; animation_style=&#8221;fade&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; padding_right_2=&#8221;2%&#8221; padding_left_2=&#8221;2%&#8221; padding_top_1=&#8221;0%&#8221; padding_bottom_1=&#8221;0%&#8221; padding_right_1=&#8221;0%&#8221; padding_left_1=&#8221;0%&#8221; padding_top_2=&#8221;0px&#8221; padding_bottom_2=&#8221;0px&#8221; custom_padding=&#8221;0px||0px|&#8221; custom_margin=&#8221;0px||0px|&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Tit&#8221; _builder_version=&#8221;3.19.15&#8243; header_font=&#8221;|||on|||||&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_padding=&#8221;10%|0px|0px|0px&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;left&#8221;]<\/p>\n<h1>Telef\u00f3nica Mi Movistar<\/h1>\n<p>Architecture<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.19.15&#8243; custom_padding=&#8221;2rem||2rem|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221;]<\/p>\n<p><strong><em>How to turn a phone services showcase store<br \/>Into a competitive self-service store<\/em><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#fdeb07&#8243; _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; padding_top_1=&#8221;0px&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Imagen Ppal&#8221; _builder_version=&#8221;3.19.10&#8243; src=&#8221;http:\/\/www.imageretail.com\/wp-content\/uploads\/2019\/01\/telefonica-mi-movistar-0.jpg&#8221; alt=&#8221;Telef\u00f3nica Mi Movistar&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; padding_bottom_1=&#8221;0px&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;750ms&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_gallery _builder_version=&#8221;3.19.10&#8243; hover_overlay_color=&#8221;rgba(255,255,255,0.9)&#8221; gallery_ids=&#8221;607,608,609,613,610,611,612&#8243; show_title_and_caption=&#8221;off&#8221; posts_number=&#8221;3&#8243; db_image_max_width_tablet=&#8221;51&#8243; db_image_max_height_tablet=&#8221;501&#8243; db_image_row_spacing_tablet=&#8221;51&#8243; db_image_object_fit=&#8221;initial&#8221; db_image_center_titles=&#8221;left&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.19.10&#8243; background_color=&#8221;#fdeb07&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;1%||0px|&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;on&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; padding_top_1=&#8221;0px&#8221; padding_bottom_1=&#8221;0px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Tit Background&#8221; _builder_version=&#8221;3.19.15&#8243; animation_style=&#8221;slide&#8221; animation_delay=&#8221;250ms&#8221;]<\/p>\n<h3><em>Background<\/em><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#fdeb07&#8243; next_background_color=&#8221;#fdeb07&#8243; _builder_version=&#8221;3.19.10&#8243; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; padding_bottom_1=&#8221;0px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Contents&#8221; _builder_version=&#8221;3.19.15&#8243; text_orientation=&#8221;justified&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221;]<\/p>\n<p>Telefonica Movistar needed the conceptual development of furnishings for <strong>Movistar Self-service, <\/strong>in the area of experience of <strong>Movistar Service Centers.<\/strong><\/p>\n<p><strong>Strategy<br \/><\/strong>This <strong>Self-service Furnishings <\/strong>Project presented to us the following challenges:<\/p>\n<ul>\n<li>Design of the area of experience, a modular exhibition furnishings of <strong>Mi Movistar Self-service <\/strong>and<strong>Call Center 811<\/strong>, to be installed at the Service Centers.<\/li>\n<li>Document in blueprints and renders of the constructive details of the furnishings family.<\/li>\n<li>Design the architecture concept, furnishings, detail engineering and computation in a Service Center-<\/li>\n<li>Define distribution of spaces or layout of furnishings of <strong>Mi Movistar <\/strong>family on walls and islands.<\/li>\n<li>Incorporate a communications system to the environment of the Self-service area, with an advertising circuit.<\/li>\n<li>Make sure that the installation of the furnishings, displays and graphic design are sufficiently flexible to satisfy a variety of configurations and conditions of the local market.<\/li>\n<\/ul>\n<p><strong>Solution<\/strong><\/p>\n<p>An analysis of the present situation was carried out in the experience areas of the client. A flowchart was designed to determine the clients\u2019 and Movistar\u2019s actions regarding the client, in terms of approximation, orientation, interactions, comparison and purchase.<\/p>\n<p>Based on the previous diagnostic, the furnishings were designed consisting of 2 elements (Walls and Islands), taking into consideration the criteria of modularity, flexibility, ergonomics and optimization of the materials.<\/p>\n<p>The developed proposal achieved the desired goals:<\/p>\n<ul>\n<li>Highlight <strong>Movistar Self-service <\/strong>and<\/li>\n<li>Increase the number of self-service stations within the areas of experience of Movistar Service Centers.<\/li>\n<li>Modular, flexible, furnishings were designed, easily adaptable to the different sized of the self-service areas, with space for equipment and devices: PC, portables, pads, or phones.<\/li>\n<li>Monitors were incorporated to facilitate the instructions of use and communications of <strong>Mi Movistar <\/strong>and<strong>811 <\/strong>advantages, with the possibility of being also used as an advertising circuit.<\/li>\n<\/ul>\n<p><strong>Project Details<\/strong><\/p>\n<ul>\n<li>Architectural Project<\/li>\n<li>Design of furnishings and constructive detail engineering.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.19.10&#8243; background_color=&#8221;#fdeb07&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;1%||0px|&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;on&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; padding_top_1=&#8221;0px&#8221; padding_bottom_1=&#8221;0px&#8221; module_class=&#8221;cti_proyectos&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;CTA&#8221; _builder_version=&#8221;3.19.15&#8243; text_orientation=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_delay=&#8221;250ms&#8221;]<\/p>\n<h2><a href=\"https:\/\/www.imageretail.com\/en\/contact\/\">Increase your revenues expediting sales processes in your store!<br \/>Get in touch with us!<\/a><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flow chart design to determine the client\u2019s and Movistar\u2019s actions regarding the client in terms of approximation, orientation, interaction, comparison, and purchase. 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