{"id":1381,"date":"2019-01-31T21:03:10","date_gmt":"2019-02-01T01:03:10","guid":{"rendered":"https:\/\/www.imageretail.com\/proyectos\/crown\/"},"modified":"2019-03-25T11:02:45","modified_gmt":"2019-03-25T15:02:45","slug":"crown","status":"publish","type":"project","link":"https:\/\/www.imageretail.com\/en\/projects\/crown\/","title":{"rendered":"Crown"},"content":{"rendered":"

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Crown<\/h1>\n

Branding & Merchandising<\/p>\n

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Renovate and make the brand of a liquor-store chain
with more than 30 years in the market
more competitive
<\/em><\/strong><\/p>\n

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Background<\/em><\/h3>\n

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Crown Wine Spirits is a chain of liquor stores with more than 30 years in the market, located in North Miami; its clientele is more USA local than Latin with high purchasing power; according to market surveys, its objective public is mostly feminine, its consumer tends more towards wine than liquors and prefers to buy at a single store his\/her delis, gifts and cards.<\/p>\n

Solution
<\/strong>An integral revision of the brand, font, color, furnishings and architecture was carried out. Creation of a space for coterie. Design of modular furnishing and display with top for a counter. Revision of the font and colors. Interior design of the store to heighten the optimal levels of the client\u2019s experience.<\/p>\n

Project Details<\/strong><\/p>\n