{"id":1423,"date":"2019-02-07T10:29:04","date_gmt":"2019-02-07T14:29:04","guid":{"rendered":"https:\/\/www.imageretail.com\/proyectos\/mercantil-seguros\/"},"modified":"2019-03-25T11:34:11","modified_gmt":"2019-03-25T15:34:11","slug":"mercantil-seguros","status":"publish","type":"project","link":"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/","title":{"rendered":"Mercantil Seguros"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.19.10&#8243; module_class=&#8221;gradient-b_a&#8221; custom_margin=&#8221;4rem||4rem|&#8221; custom_padding=&#8221;0px||0px|&#8221; next_background_color=&#8221;#000000&#8243; animation_style=&#8221;fade&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; padding_right_2=&#8221;2%&#8221; padding_left_2=&#8221;2%&#8221; padding_top_1=&#8221;0%&#8221; padding_bottom_1=&#8221;0%&#8221; padding_right_1=&#8221;0%&#8221; padding_left_1=&#8221;0%&#8221; padding_top_2=&#8221;0px&#8221; padding_bottom_2=&#8221;0px&#8221; custom_padding=&#8221;0px||0px|&#8221; custom_margin=&#8221;0px||0px|&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;Tit&#8221; _builder_version=&#8221;3.19.15&#8243; header_font=&#8221;|||on|||||&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_padding=&#8221;10%|0px|0px|0px&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;left&#8221;]<\/p>\n<h1>Mercantil Seguros<\/h1>\n<p>Packaging<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.19.15&#8243; custom_padding=&#8221;2rem||2rem|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221;]<\/p>\n<p><strong><em>When one of the biggest insurance companies<br \/>wants to attract its potential\u00a0clients<\/em><\/strong><\/p>\n<p>\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#000000&#8243; next_background_color=&#8221;#fdeb07&#8243; _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;0px|||&#8221; custom_padding=&#8221;0px|||&#8221; padding_top_1=&#8221;0px&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;500ms&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Imagen Ppal&#8221; _builder_version=&#8221;3.19.12&#8243; alt=&#8221;Mercantil Seguros&#8221; src=&#8221;https:\/\/www.imageretail.com\/wp-content\/uploads\/2019\/02\/mercantil-seguros.jpg&#8221; \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; padding_bottom_1=&#8221;0px&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;750ms&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_gallery _builder_version=&#8221;3.19.15&#8243; hover_overlay_color=&#8221;rgba(255,255,255,0.9)&#8221; gallery_ids=&#8221;910,911&#8243; show_title_and_caption=&#8221;off&#8221; posts_number=&#8221;3&#8243; db_image_max_width_tablet=&#8221;51&#8243; db_image_max_height_tablet=&#8221;501&#8243; db_image_row_spacing_tablet=&#8221;51&#8243; db_image_object_fit=&#8221;initial&#8221; db_image_center_titles=&#8221;left&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.19.10&#8243; background_color=&#8221;#fdeb07&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;1%||0px|&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;on&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; padding_top_1=&#8221;0px&#8221; padding_bottom_1=&#8221;0px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Tit Background&#8221; _builder_version=&#8221;3.19.15&#8243; animation_style=&#8221;slide&#8221; animation_delay=&#8221;250ms&#8221;]<\/p>\n<h3><em>Background<\/em><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#fdeb07&#8243; next_background_color=&#8221;#fdeb07&#8243; _builder_version=&#8221;3.19.10&#8243; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;||0px|&#8221; padding_bottom_1=&#8221;0px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Contents&#8221; _builder_version=&#8221;3.19.15&#8243; text_orientation=&#8221;justified&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221;]<\/p>\n<p><strong>Mercantil Seguros <\/strong>as part of <strong>Grupo Mercantil <\/strong>requested our valuation in launching three of its products: Vida Vital, Proteccion Vital and Tranquilidad Vital.\u00a0 Our team of creative writers and designers developed the packaging, whose appeal, acceptance and sales in the insurance market has been a total success.<\/p>\n<p><strong>Solution<br \/><\/strong>Specific triptychs were developed for each one of the products segmented by age, and the lump sum amount insured, with a special design focused on attracting each target audience.<\/p>\n<p><strong>Project Details <\/strong><\/p>\n<ul>\n<li>Design, development and supervision of impression of triptychs segmented by age, and lump sum amount insured for each one of its products: Vida Vital, Proteccion Vital and Tranquilidad Vital.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.19.10&#8243; background_color=&#8221;#fdeb07&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;1%||0px|&#8221; animation_style=&#8221;fade&#8221; animation_delay=&#8221;250ms&#8221;][et_pb_row _builder_version=&#8221;3.19.10&#8243; make_fullwidth=&#8221;on&#8221; use_custom_width=&#8221;on&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; padding_top_1=&#8221;0px&#8221; padding_bottom_1=&#8221;0px&#8221; module_class=&#8221;cti_proyectos&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;CTA&#8221; _builder_version=&#8221;3.19.15&#8243; text_orientation=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_delay=&#8221;250ms&#8221;]<\/p>\n<h2><a href=\"https:\/\/www.imageretail.com\/en\/contact\/\">Direct Visual communication with the target audience!<\/a><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercantil Seguros asked our guidance for the launching of three of their products: Vida Vital, Proteccion Vital and Tranquilidad Vital.  Image &#038; Retail Solutions team of creative writers and designers developed the packaging, whose appeal, acceptance and sales in the insurance market has been the synonym of success<\/p>\n","protected":false},"author":1,"featured_media":1424,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[20],"project_tag":[],"class_list":["post-1423","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-packaging"],"yoast_head":"<title>Mercantil Seguros - Image Retail Solutions<\/title>\n<meta name=\"description\" content=\"Packaging, whose attractiveness, acceptance and sales in the insurance market has been synonymous with success for the launch of three of its products\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercantil Seguros - Image Retail Solutions\" \/>\n<meta property=\"og:description\" content=\"Packaging, whose attractiveness, acceptance and sales in the insurance market has been synonymous with success for the launch of three of its products\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/\" \/>\n<meta property=\"og:site_name\" content=\"Image Retail Solutions\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-25T15:34:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imageretail.com\/wp-content\/uploads\/2019\/02\/mercantil-seguros.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.imageretail.com\\\/en\\\/projects\\\/mercantil-seguros\\\/\",\"url\":\"https:\\\/\\\/www.imageretail.com\\\/en\\\/projects\\\/mercantil-seguros\\\/\",\"name\":\"Mercantil Seguros - Image Retail Solutions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imageretail.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.imageretail.com\\\/en\\\/projects\\\/mercantil-seguros\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imageretail.com\\\/en\\\/projects\\\/mercantil-seguros\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.imageretail.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/mercantil-seguros.jpg\",\"datePublished\":\"2019-02-07T14:29:04+00:00\",\"dateModified\":\"2019-03-25T15:34:11+00:00\",\"description\":\"Packaging, whose attractiveness, acceptance and sales in the insurance market has been synonymous with success for the launch of three of its products\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.imageretail.com\\\/en\\\/projects\\\/mercantil-seguros\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.imageretail.com\\\/en\\\/projects\\\/mercantil-seguros\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.imageretail.com\\\/en\\\/projects\\\/mercantil-seguros\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.imageretail.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/mercantil-seguros.jpg\",\"contentUrl\":\"https:\\\/\\\/www.imageretail.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/mercantil-seguros.jpg\",\"width\":1080,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.imageretail.com\\\/en\\\/projects\\\/mercantil-seguros\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.imageretail.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/www.imageretail.com\\\/en\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mercantil Seguros\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.imageretail.com\\\/#website\",\"url\":\"https:\\\/\\\/www.imageretail.com\\\/\",\"name\":\"Image Retail Solutions\",\"description\":\"Branding estrat\u00e9gico, Innovaci\u00f3n en Merchandising\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.imageretail.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>","yoast_head_json":{"title":"Mercantil Seguros - Image Retail Solutions","description":"Packaging, whose attractiveness, acceptance and sales in the insurance market has been synonymous with success for the launch of three of its products","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/","og_locale":"en_US","og_type":"article","og_title":"Mercantil Seguros - Image Retail Solutions","og_description":"Packaging, whose attractiveness, acceptance and sales in the insurance market has been synonymous with success for the launch of three of its products","og_url":"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/","og_site_name":"Image Retail Solutions","article_modified_time":"2019-03-25T15:34:11+00:00","og_image":[{"width":1080,"height":400,"url":"https:\/\/www.imageretail.com\/wp-content\/uploads\/2019\/02\/mercantil-seguros.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/","url":"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/","name":"Mercantil Seguros - Image Retail Solutions","isPartOf":{"@id":"https:\/\/www.imageretail.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/#primaryimage"},"image":{"@id":"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/#primaryimage"},"thumbnailUrl":"https:\/\/www.imageretail.com\/wp-content\/uploads\/2019\/02\/mercantil-seguros.jpg","datePublished":"2019-02-07T14:29:04+00:00","dateModified":"2019-03-25T15:34:11+00:00","description":"Packaging, whose attractiveness, acceptance and sales in the insurance market has been synonymous with success for the launch of three of its products","breadcrumb":{"@id":"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/#primaryimage","url":"https:\/\/www.imageretail.com\/wp-content\/uploads\/2019\/02\/mercantil-seguros.jpg","contentUrl":"https:\/\/www.imageretail.com\/wp-content\/uploads\/2019\/02\/mercantil-seguros.jpg","width":1080,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.imageretail.com\/en\/projects\/mercantil-seguros\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.imageretail.com\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/www.imageretail.com\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"Mercantil Seguros"}]},{"@type":"WebSite","@id":"https:\/\/www.imageretail.com\/#website","url":"https:\/\/www.imageretail.com\/","name":"Image Retail Solutions","description":"Branding estrat\u00e9gico, Innovaci\u00f3n en Merchandising","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.imageretail.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.imageretail.com\/en\/wp-json\/wp\/v2\/project\/1423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imageretail.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.imageretail.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.imageretail.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/www.imageretail.com\/en\/wp-json\/wp\/v2\/project\/1423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imageretail.com\/en\/wp-json\/wp\/v2\/media\/1424"}],"wp:attachment":[{"href":"https:\/\/www.imageretail.com\/en\/wp-json\/wp\/v2\/media?parent=1423"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.imageretail.com\/en\/wp-json\/wp\/v2\/project_category?post=1423"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.imageretail.com\/en\/wp-json\/wp\/v2\/project_tag?post=1423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}