Signage in the movie theaters
is the main character we’re familiar
with and have advertized


Cinex, one of the leading companies in distributing and exhibiting films in Venezuela, owner of one of the main theater circuits in the country, is beginning an upgrading, modernization process both in its identity and corporate image, as well as in its theaters, in search of establishing a new, more emotional connection with its public, aligned with its new positioning…”where you are the star”.

I&RS creates the Merchandising and Signage Project for Cinex, the movie theaters chain. This project comprises the conceptual and physical development of the different graphic, architectural and furnishing elements, geared towards boosting the business potential of each movie theater, where the Lobby, Candy Store, and other internal areas, such as the Café, Games Room, Store and VIP Room, are integrated for the enjoyment and fun of the public. Brand Managers, Creatives and I&RS Architects, together with the Marketing and Cinex Architects team proceeded to design and develop the application of the Brand or Logo in the theater facade; they also proceeded to the Naming of the internal areas, Menu Board, signage in the lobby, hall and bathroom facilities, as well as the security, risk and prevention signage.

Project Details

  • Brand Architecture
  • Exterior Notice
  • Signage