Trade Marketing

The Business Strategy promotes the integration and synergy of the Brand Strategy of the Product with the Strategy of the Sales Point, thus establishing a balance between the two distribution channel and the providers; this promotes a better level of response from the consumers.
One of the principal keys of Trade Marketing is the Categories Management, since it aligns the categories, supplies and prices with the profile of the consumer in order to increase the profitability of the sales floor.


SuCasa Supermercado

Addressing the goals of Trade Marketing, a Business Strategy was designed for exhibiting in a more efficient manner the products in the sales area, and increase the traffic flow, obtaining more profitability.


Central Madeirense – Merchandising for Supermarkets

CPI (Consultants of Integral Projects) Architecture and Civil Engineering Firm, responsible for the architectural design and construction of Hipermercado Central Madeirense Guatire, contacted us for the development of the signage of this Hiper. A multidisciplinary team from I&RS (Brand Manager, Architect, Creative Manager, Creative Copywriter, and Art Director) joins the project under the guidelines of the Marketing Management of Central Madeirense