Branding

Is the managing process, or brand management in order to create a lasting perception and experience in the mind of consumers.  The design consisting of all the points of contact of the brand with the consumer, creates an emotional experience and connection. Internal branding, or integrated design of the organizational communications and marketing contribute to culturally align the employees of the organization with the objectives of the brand.

 

CPVEN – Branding for oil industry

I&RS redesigned and boosted the brand, aligning it with the values of the organization; it also designed the graphic applications of the same

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Líder – Brands for Shopping Centers

A group of investors invited us to become part of the development of the LIDER brand, a new generation shopping center located on Av. Francisco de Miranda, the most important street in the city of Caracas, which design is led by the Architect David Gabay, renowned for having previously designed Centro Comercial Sambil

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Banco Exterior- We designed brands for each bank sector

After many years of being positioned as one of the most traditional and solid banks of Venezuela, Banco Exterior felt the need to upgrade its identity and image in order to grant the brand an added value in a financial market becoming more and more demanding and competitive. At that time, it requests the services of I&RS, based on our wide experience in branding for financial institutions of renowned success

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OSIX – Branding for sports store

Beginning with the diagnosis of its logo “O6 STORE”, the new brand OSIX SPORTECH was designed, aligned with its attributes and values, resulting in a more dynamic, irreverent, sporty and technological brand. This new image meant the starting point for the applications of the façade, showcases and interior spaces, with high impact visuals.

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Orinokia Mall – Branding for Shopping Centers

In the year 2004, the engineering and architecture firm, Venezuelan Project Managers, Grupo PMA, contacted us for the development of the Branding project for Orinokia Mall, conceptualized and designed to be the most innovative space for entertainment, amusement and shopping of the region

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Parque los Aviadores – Shopping Centers Brands

The Marketing Management of Parque Los Aviadores asked us to join the project of the largest mall in Venezuela, located in the central area of the country, specifically, in the city of Maracay. Its architectural design, consisting of a single floor, takes the shape of a large plane, with its enormous wings and a central body fashioned like a fuselage, extending from the entrance, to the fair itself, a sizeable and comfortable 4,000m2 space that will house 2,500 seated diners.

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Farmacias SAAS – Branding for store chains

Pharmacy chain with 150 stores nationwide.

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Zoom – Integral Design of stores

Zoom International Courier contacts us to standardize the image of its stores throughout the country towards the concept of Multiservice. The Image & Retail team travels to key areas of the store network in order to interview its team and carry out a diagnosis of the situation

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