Retail Banking

In order to implement the strategies of a consumer bank in the sales floor of its agencies a joint plan of architecture design and marketing communications is required.  With the aim of facilitating the tour of the client, the access to products and increasing the cross sale of services.  Besides propitiating a personal relationship and expertise of a superior brand with the clients.


Citibank – International Retail Banking

From 1992 until 2002, we developed different projects for the creation and installation of Merchandising System in the new Citibank agencies, as well the maintenance of the Corporate Identity, in those already existing.


Banco Mercantil – Pioneers in Retail Banking

I&RS and the American company Retail Planning Associates (RPA), were the consulting firms selected to design and develop an innovative Merchandising and Signage System that would allow Banco Mercantil to reinforce its corporate image and introduce its new products and financial services in the market.


Banco de Venezuela – fusion between banks

The positioning of the Bank became the essential point for determining the families of products and services: “global” that identifies the “key” products that unify the services.


Banco Exterior- We designed brands for each bank sector

After many years of being positioned as one of the most traditional and solid banks of Venezuela, Banco Exterior felt the need to upgrade its identity and image in order to grant the brand an added value in a financial market becoming more and more demanding and competitive. At that time, it requests the services of I&RS, based on our wide experience in branding for financial institutions of renowned success