Merchandising Management

Banesco

I&RS detected the need to implement a specialized service in the transportation and installation of the Merchandising pieces in the different agencies or sales points.

The new inventory system has an easy and quick way for maintaining the information that is being constantly updated.  Through the blueprint of the agency, with the merchandising elements represented in their place with symbols, it’s possible that the system quantify these elements in an inventory sheet.  Likewise, it’s possible that the system take into account only the new elements or modifications through a route in a sheet with a similar format; this with a view to screening the information at the moment of making minor changes in the agencies.

In addition to that, there is a database that contains the entire profile of each agency in a technical file.  In that database are ordered the main characteristics of the agencies, such as façades, showcases, automatic cash machines, service elements, among others; this information is supported by its respective photographs.

History

1997
Banesco propitiates the merger of 5 savings and loan institutions to create Caja Familiar E.A.P. for which I&RS designed, developed and installed the Merchandising System in 74 agencies throughout the country.

2001
Unibanca emerges from the merger of Caja Familiar and Banco Unión.
I&RS was in charge of the application of the new corporate image, as well as of drawing up the plans, design, development and installation of the Merchandising System in more than 160 agencies, nationally.

2002
Banesco merges with Unibanca and generates one of the largest financial networks of the country.  The new Banesco identity is taken on by the I&RS team. After the design and development of the graphic pieces, I&RS sets in motion all its logistics for installing the Merchandising System in more than 300 agencies throughout Venezuela.

Currentlly

I&RS has provided 450 Banesco offices coverage in the areas of:

  • Merchandising Design (fittings and graphics)
  • Installation and Updating
  • Inventory of Elements and Graphics
  • Drawing up of plans and Photographic Registry per agency

Objectives

  • Merchandising Design
  • Inventory the existing Merchandising (Elements and associated Graphics)
  • Identification of Showcases and dimensions
  • Identification of available Spaces (Development new pieces)
  • Photographic Study
  • Registry of Each Agency

Procesos

PHASE I

  • Requirements and Information
    • List of agencies and their plans
    • Amount of Elements and Criteria regarding Location of Elements and Graphics
  • Information Processing
    • General Coordination
    • Organization of the Agencies Route
    • Registry of Agency
    • Induction to the Team
  • Gathering information
    • Visit to the Agencies
    • Verifying and Location of Merchandising
    • Registry of Agency in the plans and photographs

PHASE II

  • Processing Information
    • Prepare Merchandising Plan per Agency
    • Prepare Inventory Chart per Agency
  • Final Inventory Documentation
    • Merchandising Plant per Agency
    • Visual identification of Elements and associated Graphics
    • General Inventory Chart
    • Identification of Showcases and available Spaces
    • Recommendations

 

Banesco

Banesco has maintained a relationship with Image & Retail Solutions for almost two decades, during which time it has consolidated its image as an innovative, friendly, sociable, human bank, with cutting-edge technology to make the clients’ lives easier

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