Mercantil Seguros

Mercantil Seguros as part of Grupo Mercantil requested our valuation in launching three of its products: Vida Vital, Proteccion Vital and Tranquilidad Vital.  Our team of creative writers and designers developed the packaging, whose appeal, acceptance and sales in the insurance market has been a total success.

Solution
Specific triptychs were developed for each one of the products segmented by age, and the lump sum amount insured, with a special design focused on attracting each target audience.

Project Details

• Design, development and supervision of impression of triptychs segmented by age, and lump sum amount insured for each one of its products: Vida Vital, Proteccion Vital and Tranquilidad Vital.